Major labels should know sounds that sell – with rosters full of great artists or at least great assets. So why was I so surprised at a gig featuring two singers signed to Universal and Warner?
Because the two unsigned acts also playing put the big boys to shame.
I don’t care if artists are signed to a major, an independent or are unsigned. Its the music that counts. What does irk me are major labels wasting money on generic muck when there is spectacular talent on their doorstep.
Life In Film
Unsigned Life In Film were one of the bands that deserves the rewards of being signed. Their infectious and unique indie pop could sell many records. Festival crowds will love their sing along choruses, whilst mud dancing to the funky rhythms. Life In Film’s live set did lose some subtlety from their recordings – but add a glockenspiel and problem solved.
Actually nothing was subtle in the Water Rats – you’d have been lucky to hear a 747 if it sat on your face – its stupid and dangerous. I’d still like my hearing when I reach 30.
I’m Sorry, You Don’t Know What You’re Doing
I was instantly put off Doug Walker (Warner) and Gary Go (Universal) – they’ve been manicured into such characterless manifestations of mediocrity that if they chanted their own names in every chorus you still wouldn’t know who they were. A Life In Film track on the other hand could play on the radio and you’d know who it belongs to. We can only hope they get more radio play, especially if they keep on writing songs like I’m Sorry, I Didn’t Know What To Do. If I did tune of the month this exclusive from Life In Film would be October’s flavour: